Miss Pride of Africa UK, Chancel Soumah, Represents Guinea and Congo in Cultural Style Week

We’re excited to officially welcome Chancel Soumah, also known as Princess Channi, as the Cultural Style Week brand ambassador representing Guinea and the Democratic Republic of the Congo.

Chancel, who proudly held the title of Miss Pride of Africa UK 2022–23, brings elegance, cultural pride, and a powerful voice to this year’s celebration. Deeply connected to her Francophone West and Central African roots, she is passionate about preserving tradition, promoting identity, and celebrating the beauty of heritage through fashion.

Alongside her feature in the 'My Cultural Style 2025' campaign and London exhibition displayed at the Mall Wood Green, she appears in two captivating videos, each presenting a culturally inspired outfit accompanied by a personal reflection that honours her roots. As a proud representative of Francophone West and Central Africa, Chancel brings a distinctive voice to the campaign—one that amplifies African elegance, heritage, and diversity.

Her Guinean ensemble features a majestic, flowing blue Boubou made of Bazin—a symbol of elegance and tradition in Francophone West Africa.

Her Congolese look merges cultural pride with modern fashion, accented by statement accessories and personal touches.

Chancel is also the founder of La Guinéolese, a platform dedicated to preserving and celebrating the heritage of Francophone West and Central Africa. She is an ambassador for the A.J.C.A., and uses her influence to connect generations through storytelling, culture, and style.

Get involved!

From 21–27 May, Cultural Style Week is your time to celebrate your cultural heritage through fashion and personal style. Here’s how you can get involved:

Wear Your Heritage

Showcase your culture by wearing traditional or culturally inspired fashion—for a day or all week long.

Share Your Style

Post your photos and videos using #CulturalStyleWeek. We’d love to see your looks and hear your stories.

Join an Event

Visit our events page to see what’s happening near you.If you're in London, don't miss the Pre-Week Expo on Saturday 17 May at The Mall Wood Green.

Celebrate Your Own Way

Whether it’s at work, school, online or with your community, gather friends, family or colleagues and celebrate however feels meaningful to you.